7 SEO ieteikumi

06.08.2007. 02:47:56 sagatavoja Deniss Fedotovs (deni2s)

7 svaigi SEO ieteikumi no Matt Cutts (Google).

21.jūlijā zināmākais Google pārstāvis Matt Cutts uzstājās Sanfrancisko konferencē WordCamp 2007, kas ir paredzēta WordPress lietotājiem un izstrādātājiem. Savā runā Matt Cutts iesaka, kā padarīt mājaslapas draudzīgākas  meklētājsistēmām, īpaši populārākajai no tām - Google.

Šajā runā tika atklātas dažas atbildes uz dažiem man neskaidriem jautājumiem SEO jomā. PowerPoint prezentācija, kuru izveidoja Matt Cutts pēc konferences pieejama te.


Matt Cutts1. Slīpās svītras URL adresēs, jeb citiem vārdiem sakot, vai ir nozīme, cik direktorijas dziļi atrodas lapa?


Google meklētājsistēmai tas nav būtiski, bet tam var būt nozīme Yahoo un Microsoft Live Search.


2. Apakšējās svītras

Google jau ir veikusi izmaiņas, vai tuvākajā laikā veiks izmaiņas, ka apakšējās strīpas tiks uztvertas kā vārdu atdalītāji. Līdz šim, piemēram "ftp_binary" tika uztverts kā viens vārds, turpmāk tas tiks uztverts kā divi vārdi - "ftp" un "binary".


3. Vai faila paplašinājumam lapas adresē ir nozīme?

Nav, ja vien tas nav .exe paplašinājums.


4. Atdalītājzīmes domēnu nosaukumos un URL adresēs

Vēl aizvien tiek ieteikts atdalīt vārdus izmantojot svītras (-). Pretējā gadījumā meklētājsistēma var apjukt un tai ir jāveic minējumi uz labu laimi.


5. Bildes un alt atribūti img elementos

Noteikti jāizmanto alt atribūti, jo meklētājsistēmas vēl aizvien nemāk īsti "saredzēt", kas īsti attēlots bildēs. alt atribūta vērtībā jāizmanto ne vairāk par 3-4 atbilstošiem (atslēg)vārdiem.


6. Dinamiskas URL adreses

Google apstrādā dinamiskas URL adreses tāpat kā statiskās. Tiesa, tikai kamēr nav vairāk par 3 parametriem vienā URL adresē. Kā izskaidroja Sefens Spensers (Stephen Spencer) rakstā CNet'am:

you won’t take a hit in your Google rankings if you have a question mark in your URL; just don’t have more than two or three equals signs in the URL.



7. Google AdSense un lapas īstais saturs

Ja lapā tiek izmantots Google AdSense, tad lai meklētājsistēmas atšķirtu lapas īsto saturu no Google AdSense satura, var šādi izmantot speciālos AdSense tagus:
<!- goggle_ad_section_start ->

Ievietojiet atbilstošo AdSense saturu te

<!- google_ad_section_end ->


Ceru, ka šeit minētie 7 SEO ieteikumi noderēs, lai gan tie ir stipri specifiskāki par Microsoft piedāvātajiem 8 SEO ieteikumiem!
Starp citu, kā varētu korekti pārtulkot latviski "site crawl" un "site crawling"?

38 komentāri Komentēšana pieejama visiem.
deni2s komentēja 06.08.2007. 03:41:33
Komentāra reitings: 0

Daži no Microsoft ieteikumiem stirpi atšķiras no Google kvalitātes vadlīnijām, piemēram, šis:
"Pirms lemt par līgumu slēgšanu ar trešajām personām, jūs varat izmēģināt SEO pārvaldības programmatūru, kas var palīdzēt atrast atslēgvārdus, iesniegt lapas un sekot rezultātiem. Tas ir lētāk, nekā izmantot trešās personas."

Google aizliedz izmantot automatizētus veidus rezultātu izsekošanai:
"Google's Terms of Service do not allow the sending of automated queries of any sort to our system without express permission in advance from Google. Sending automated queries absorbs resources and includes using any software (such as WebPosition Gold™) to send automated queries to Google to determine how a website or webpage ranks in Google search results for various queries."
( http://www.google.com/support/webmasters/bin/answer.py?answer=66357 )

sandy komentēja 06.08.2007. 10:09:08 (ip:87.110.141.210)
Komentāra reitings: 0

A ko tu Feniss domāji ar adsenses saturu?

deni2s komentēja 06.08.2007. 13:38:50
Komentāra reitings: 0

Tur tas adsense kods jāliek iekšā.

dzēsts lietotājs komentēja 07.08.2007. 14:33:35
Komentāra reitings: 0

interesanti, ka tiek ieteikts izmantot "-" domēnos, visur kur iepriekš (arī no Sanda) dzirdēju, ka bez domuzīmēm ir labāk...

deni2s komentēja 07.08.2007. 17:08:05
Komentāra reitings: 0

Vispār jau visur iesaka ar domuzīmēm. Ārzemēs pieņemts vairāk izmantot domuzīmes, LV te kāds aizsāka bez, un visi sāka darīt līdzīgi, lai gan, manuprāt, tas ir kļūdaini.

sandy komentēja 07.08.2007. 17:29:11 (ip:87.110.141.210)
Komentāra reitings: 0

1-2 domuzīmes ir vēl ok, bet 3 un vairāk = SPAM SPAM SPAM = keywordu stuffings utml:))

un adsense kods jau tak ir siikums, 10 rindinjas pa pardesmit simboliem katra:)

deni2s komentēja 10.08.2007. 12:53:18
Komentāra reitings: 0

"If you read Stephan Spencer’s write-up, he says that underscores are the same as dashes to Google now, and I didn’t quite say that in the talk. I said that we had someone looking at that now. So I wouldn’t consider it a completely done deal at this point. But note that I also said if you’d already made your site with underscores, it probably wasn’t worth trying to migrate all your urls over to dashes. If you’re starting fresh, I’d still pick dashes." - Matt Cutts, http://www.mattcutts.com/blog/whitehat-seo-tips-for-bloggers/

sandy komentēja 11.08.2007. 01:16:29 (ip:87.110.141.210)
Komentāra reitings: 0

A tu to kam, Deniss?

ak jā, nofollow ir arī izlabots;

deni2s komentēja 11.08.2007. 06:01:41
Komentāra reitings: 0

Sev, lai neaizmirstas :) Un vēl šo arī sev:

http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Vanessa Fox: “And speaking of putting a dash in URLs, hyphens are often better than underscores [Ed. Note: bolded by Matt]”
Posted april 21, 2006

http://www.mattcutts.com/blog/dashes-vs-underscores/
Posted april 25, 2005

sandy, ko tu domā ar "nofollow ir arī izlabots"?

deni2s komentēja 22.08.2008. 02:10:49
Komentāra reitings: 0

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http://www.google.com/support/webmasters/bin/answer.py?answer=76329&hl=en

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